Retargeting Campaigns
Bring them
back.
97% of visitors leave without converting. Retargeting brings them back with personalized messaging across every channel. Recover abandoned carts, re-engage browsers, and maximize the value of every site visit.
70%
Higher Conversion
vs. cold traffic
10x
Better CTR
for retargeted ads
26%
Cart Recovery
avg. recovery rate
50%
Lower CPA
vs. prospecting
01 — Retargeting Types
Multiple touchpoints. Maximum recovery.
Site Retargeting
Re-engage visitors who browsed your website but didn't convert. Show them relevant ads across the web.
Cart Abandonment
Recover lost sales by targeting shoppers who added items to cart but didn't complete checkout.
Email Retargeting
Target subscribers who opened but didn't click, or clicked but didn't convert.
Search Retargeting
Reach users based on their search behavior, even if they never visited your site.
Social Retargeting
Reconnect with website visitors on Facebook, Instagram, LinkedIn, and other social platforms.
CRM Retargeting
Target existing customers and leads from your CRM with personalized messaging.
02 — Advanced Strategies
Smarter retargeting, better results.
Sequential Messaging
Tell a story across multiple touchpoints, moving users through the funnel with progressive messaging.
Example: Awareness → Consideration → Offer → Urgency
Dynamic Product Ads
Automatically show users the exact products they viewed, with real-time pricing and availability.
Example: Viewed blue sneakers → Show blue sneakers ad with "Still interested?" message
Cross-Sell / Upsell
Target past purchasers with complementary products or premium upgrades.
Example: Bought camera → Show lenses, bags, memory cards
Frequency-Optimized
Control how often users see your ads to avoid fatigue while maintaining visibility.
Example: 3-5 impressions/week per user, capped at 15/month
Time-Decay Targeting
Adjust bid and messaging based on how recently users visited your site.
Example: Higher bids for 1-3 day visitors, different message for 30+ days
Exclusion Strategies
Exclude converters and non-ideal audiences to maximize budget efficiency.
Example: Exclude purchasers (7 days), job seekers, existing customers
03 — What We Do
Full-service retargeting management.
Audience Strategy
Define retargeting segments based on user behavior, intent signals, and funnel stage.
Pixel Implementation
Set up tracking pixels and tags for comprehensive audience collection across platforms.
Campaign Setup
Build retargeting campaigns across Google, Meta, LinkedIn, and programmatic channels.
Dynamic Creative
Create dynamic ads that automatically personalize based on user behavior and products viewed.
Optimization
Continuous A/B testing, bid adjustments, and frequency optimization for maximum ROI.
Attribution
Track cross-channel attribution to understand retargeting's true impact on conversions.
04 — Platforms
Cross-platform expertise.
Google Ads
Display, YouTube, Search
Meta Ads
Facebook, Instagram
B2B retargeting
The Trade Desk
Programmatic
Criteo
E-commerce specialist
AdRoll
SMB-friendly
05 — Our Process
From setup to optimization.
Audit & Strategy
Analyze current tracking, define audience segments, and plan campaign structure.
Pixel Setup
Implement tracking pixels, tags, and audience lists across all touchpoints.
Creative Development
Design static and dynamic ad creatives for each audience segment.
Campaign Build
Set up campaigns with proper targeting, bidding, and frequency caps.
Launch & Test
Go live with A/B testing of creatives, audiences, and messaging.
Optimize & Scale
Continuous optimization based on performance data and insights.
06 — FAQ
Common questions.
Ready to recover lost conversions?
Let's build a retargeting strategy that brings visitors back and turns browsers into buyers.