Programmatic Advertising
Precision at
scale.
Automated, data-driven advertising across millions of websites, apps, and streaming platforms. Reach the right audience at the right moment with AI-powered bidding and real-time optimization.
$155B
Global Programmatic Spend
2024
91%
Digital Display
is programmatic
3x
Better Targeting
vs. traditional
50%
Lower CPM
with optimization
01 — Ad Formats
Every format. Every screen.
Display Advertising
Banner ads across millions of websites, reaching your audience wherever they browse.
Best for: Brand awareness, retargeting, broad reach
Video Advertising
Pre-roll, mid-roll, and outstream video ads on premium publishers and streaming platforms.
Best for: Brand storytelling, engagement, premium placements
Native Advertising
Ads that match the look and feel of the surrounding content for seamless user experience.
Best for: Content promotion, engagement, non-intrusive reach
Audio Advertising
Reach listeners on streaming music, podcasts, and digital radio platforms.
Best for: Commuters, podcast listeners, brand awareness
Connected TV (CTV)
Premium video ads on streaming platforms like Roku, Fire TV, and smart TVs.
Best for: Cord-cutters, premium audiences, TV-quality creative
Mobile Advertising
In-app and mobile web ads optimized for smartphone and tablet users.
Best for: App installs, mobile users, gaming audiences
02 — Targeting Capabilities
Reach exactly who you need.
Demographic
Age, gender, income, education, household composition
Geographic
Country, region, city, zip code, radius targeting
Behavioral
Past purchases, browsing history, intent signals
Contextual
Content topics, keywords, page context
Interest-Based
Hobbies, preferences, lifestyle segments
Device & OS
Desktop, mobile, tablet, operating system
Time & Daypart
Day of week, time of day, frequency capping
Custom Audiences
CRM data, lookalikes, website visitors
03 — What We Do
Full-service programmatic management.
Campaign Strategy
Define objectives, audiences, and KPIs for data-driven programmatic campaigns.
DSP Management
Expert management across DV360, The Trade Desk, Amazon DSP, and other platforms.
Creative Optimization
Dynamic creative optimization (DCO) and A/B testing for maximum performance.
Inventory Selection
Access premium inventory through PMPs, direct deals, and open exchange.
Real-Time Optimization
Continuous bid adjustments, placement optimization, and budget allocation.
Analytics & Attribution
Cross-channel attribution, viewability tracking, and comprehensive reporting.
04 — DSP Platforms
Platform expertise.
Google DV360
Google's enterprise DSP
The Trade Desk
Independent DSP leader
Amazon DSP
Amazon audience data
MediaMath
Omnichannel platform
Xandr
Microsoft/AT&T stack
Yahoo DSP
Verizon media access
05 — Our Process
From strategy to scale.
Strategy & Planning
Define campaign objectives, audiences, KPIs, and budget allocation.
Audience Building
Create audience segments using first-party data, DMPs, and third-party data.
Creative Development
Design ad creatives optimized for programmatic delivery and DCO.
Campaign Setup
Configure DSP settings, targeting parameters, and tracking pixels.
Launch & Optimize
Go live with continuous monitoring, bid optimization, and A/B testing.
Report & Scale
Analyze performance, provide insights, and scale winning strategies.
06 — FAQ
Common questions.
Ready for precision advertising?
Let's build a programmatic strategy that reaches your ideal audience with the right message at the right moment.