Performance Marketing
Every dollar
accountable.
Data-driven campaigns optimized for measurable results. We manage budgets obsessively, optimize relentlessly, and report transparently. Your growth is our KPI.
35%
Avg. ROAS Improvement
within 90 days
40%
Lower CPA
after optimization
$10M+
Ad Spend Managed
annually
100%
Transparency
in reporting
01 — Performance Channels
Full-funnel performance coverage.
Paid Search
Capture high-intent search traffic with optimized Google and Bing campaigns.
Key Metrics
Paid Social
Performance-focused campaigns on Facebook, Instagram, LinkedIn, and TikTok.
Key Metrics
Programmatic Display
Automated media buying with real-time optimization across millions of sites.
Key Metrics
Affiliate Marketing
Performance-based partnerships where you pay only for results.
Key Metrics
Native Advertising
Content-driven ads that blend with publisher content for engagement.
Key Metrics
Video Advertising
Performance video campaigns on YouTube, CTV, and social platforms.
Key Metrics
02 — KPI Framework
Metrics that matter at every stage.
Reach & Impressions
- Reach
- Impressions
- CPM
- Frequency
Maximize reach within target audience at efficient CPM
Engagement & Traffic
- Clicks
- CTR
- CPC
- Time on Site
Drive qualified traffic and engagement at lowest CPC
Leads & Sales
- Conversions
- CVR
- CPA
- ROAS
Maximize conversions while hitting target CPA/ROAS
Lifetime Value
- Repeat Purchases
- LTV
- Churn Rate
- NPS
Increase customer lifetime value through retention campaigns
03 — Our Approach
How we drive performance.
Data-Driven Decisions
Every optimization is backed by statistical significance testing and data analysis.
Example: We don't change bids on hunches—we wait for confidence intervals.
Full-Funnel Attribution
Understand the true value of each channel and touchpoint in the customer journey.
Example: Move beyond last-click to see upper-funnel impact on conversions.
Continuous Testing
Always be testing—creatives, audiences, placements, bids, and landing pages.
Example: Run 10-20 A/B tests monthly across campaigns.
Real-Time Optimization
Daily monitoring and adjustments to capitalize on what's working.
Example: Shift budget to winning campaigns within 24-48 hours.
Incrementality Focus
Measure true lift from advertising, not just attributed conversions.
Example: Geo-holdout tests and conversion lift studies.
Efficiency at Scale
Maintain performance efficiency as we scale budgets and reach.
Example: Systematic expansion with performance guardrails.
04 — What We Do
Full-service performance management.
Strategy & Planning
Define performance goals, KPIs, budgets, and channel mix for maximum ROI.
Media Planning
Allocate budget across channels based on data-driven performance projections.
Campaign Management
Execute and optimize campaigns daily across all performance channels.
Bid Optimization
Automated and manual bid strategies to hit target CPA/ROAS goals.
Creative Testing
Continuous A/B testing of ad copy, visuals, and landing pages.
Analytics & Attribution
Multi-touch attribution modeling and comprehensive performance reporting.
05 — Our Process
From audit to optimization.
Audit & Benchmarks
Analyze current performance, set baselines, and identify opportunities.
Strategy & Goals
Define KPIs, target metrics, budget allocation, and success criteria.
Campaign Setup
Build campaigns, tracking infrastructure, and attribution models.
Launch & Learn
Go live with learning phase to gather data and establish baselines.
Optimize & Scale
Continuous optimization based on performance data. Scale winners.
Report & Iterate
Weekly/monthly reporting with insights and strategic recommendations.
06 — FAQ
Common questions.
Ready for accountable growth?
Let's build a performance marketing strategy that delivers measurable results and maximizes your ROI.